Chances are, you've heard or seen us talking about how important a professional website is to your service business. Again, we can't stress that enough. A quality website serves as an online brochure for your business, allowing prospective customers to find you and learn about your service without even having to contact you. Fortunately, building a great website is easier than ever and is increasingly more affordable. Even if you already have a website, it may be time for an update. Let's go through a few different website builder options, so you can see what's out there and decide which is best for you.
First, you'll need to pick the hosting platform. Wordpress, Wix, Squarespace, and Weebly are all great options, but each has its own limitations. In an effort to keep things simple, we'll focus on Wordpress and Wix, since these two can handle anything you will need for your service business (and they don't require any coding experience!).
Wix is fantastic. It has never been easier to create a stunning, highly-functional website than it is with Wix. With their drag-and-drop page builder, great preset themes, and in-depth customization options, you really can't go wrong with Wix. If you don't have the time or the patience to craft your own website, their themes are a great way to go too. With a theme, you can just plug in your information and photos and have a quality website in no time. If you want to change a few things on a theme, that's easy too. And, if you want to start from scratch, go right ahead. Wix has you covered.
Wordpress is a totally different beast. They do not have the great drag-and-drop page builder that Wix has. However, with Wordpress, your customization is nearly limitless, with the ability to install third-party plugins for your website creation. These plugins are essentially just little mini tools that can function to help you build certain parts of your site, provide security functionality, and do tons of other complicated things that most of us don't even need to worry about. Wordpress also has many popular page builder plugins that function similarly to Wix's built-in tools, which is why Wordpress is able to compete with Wix.
The best of these page builder tools for Wordpress is called Elementor. With the free version, you can create and customize any webpage that you would need, in an easy to learn and reliable format. The Pro version offers a ton more functionality and gives you the ability to create every aspect of your website from scratch, not just individual pages. Elementor truly is a great product, and partnered with the near-limitless possibilities of Wordpress, is a worthy competitor to Wix.
Essentially, Wordpress and Wix do the same thing and one isn't necessarily better than the other. However, in the context of a service professional needing a good reliable website, the simplest option may be the best. Wix is definitely the simplest option and will give you everything that you need for your business. If you want to get really deep into your website design though, Wordpress is worth looking into, especially if you plan on using your website for more than just a simple brochure highlighting your services, reviews, prices, and contact info. If you do want to keep it that simple though, give Wix a try. Each platform is affordable for hosting your own site, and each one is very reputable, so you won't have to worry about security and stability.
We could keep going, since there are so many other options out there, and so much more to explain about Wordpress and Wix. For the time being, we'll stop here and give you a chance to explore these two great options on your own. If you want to learn about other services, check out this article from PC Mag.
Until next time!