The Most important Features that Every Cleaning Business Website Should Have
What do most people do when they need someone to perform a service, such as carpet cleaning? They google it! In a sea of competition, you’ve got to make sure your business stands out from the rest. Having a clear and easy to read website is one of the best ways to stand out and make yourself the obvious choice. It’s one of the most valuable sales tools you can have! This is where having certain elements on your website to drive those sales becomes critical. Luckily, there are a few very simple - and easily executable - things you can do yourself to make your website the best it can be without having to go out and hire an agency.
With that in mind, here are some essential website features that will make you the easy choice for whoever’s surfing your site looking for their next cleaning.
1. Have a Gallery Showcasing Your Work
Seeing is always believing and if you're in the cleaning business, there's no better way to convince potential clients to hire you than by showing them photos of your work. Also, there's something oddly satisfying about before and after pictures, especially when it comes to cleaning transformations! All it takes is a few simple snaps before and after and you can highlight your past jobs and craftsmanship.
Pro Tip: Pro Tip: If a customer insists on bargaining, learn how to overcome their price objections here.
2. Have a Clear Call To Action
For most cleaning pros, this will likely be a button or a link that takes a customer to a contact form, scheduling screen, or contact number/email. Whatever shape this call to action takes, it should drive them directly to you in as few clicks and steps as possible. Your goal with the call to action doesn't have to be just to book new clients, either. You can also use them to gather potential new customers’ information so you can market to them later.
A good call to action is clear, concise, and it should be obvious to the reader what actions you want them to take. Call to actions can be buttons that say “Contact Us Now” or “Schedule a Cleaning Today”. These call to action elements should be consistent in their design (color, fonts, size, etc.) and placed in key areas of your website (near the top, after any major sections) and definitely at least once on every page.
3. Build Trust & Give Customer Testimonials
Nowadays, reviews are one of the first things someone looks at when choosing a business. If you put a lot of time and effort into providing great customer experiences and your clients are letting you know, don’t be afraid to ask them to post written feedback for you. Platforms like Google and Facebook do a great job of showcasing reviews of a job well done, and you’d be surprised how much attention potential customers pay to them.
Pro Tip: Make followup easy and automate communications with your clients after each job: Automate and engage users with pop-up widgets like those you can get from the free Engage tool by NiceJob.
Make sure your website features a good variety of client testimonials. Your reputation says a lot, and by letting your past clients speak to your professionalism and quality of your service, you’re going to increase credibility. You can not only feature client reviews, but also any industry awards you’ve received or quality guarantees.
Feature your customer testimonials in multiple areas. Highlight them on various sections of your website between major blocks of content. Once you've gathered enough, dedicate an entire page to house all of your reviews. If you're new and in the early stages of your cleaning business, focus on building credibility and go the extra mile.
4. Have an 'About Us' Page
Everyone loves a good story. Even if it isn’t thrilling to you anymore, most potential buyers on your website will be interested in learning about your team and and how your company came to be. You can use it to talk about your company philosophy, where you're based, and how your company came to be.
To introduce your team, all you really need is a picture of each employee with a short bio about them. That’s it! What’s key is to just show potential customers the faces of the people doing work for them.
Pro Tip: Another great way to add trustworthiness and let your potential clients know more about your team is with ID badges from The Seal. They provide a photo and 3rd party proof of verification of background check, are an excellent way to show clients that you’re reputable.
5. Have Service-Specific Landing Pages
This mostly applies to companies that offer more than one service, but it’s a good thing to think about for any business, regardless of your scope of work. Say you’re an exterior cleaner who offers soft washing, window cleaning, and roof/gutter cleaning. In most cases, a potential customer will be searching for one of the services you offer, not just general exterior cleaning.
A great way to boost your ranking for your relevant search terms is to have a specific landing page for each service you offer. The end result is that when a potential customer searches “window cleaners in [insert city]” on Google, you have a higher likelihood of showing up for that specific service. While your main page should highlight everything that you do, it will definitely help you to have specific pages that go into more detail on each service you offer.
6. Make it Easy for Customers to Get in Touch
While this may be similar to the call to action element for you, it’s worth revisiting. Having clear and easy-to-find contact information on your website is CRUCIAL. People need to know how to contact you as soon as they are on your site, as well as on any page after that.
Make your contact info easy to find and intuitive. There’s nothing worse than making someone hunt and search to find out how to find or contact you! Put your phone number, email, and in some cases your physical address, in the footer of your site, on a “Contact” page, and within any sort of call to action. Many cleaning businesses even put their phone number in the header of their website so it’s clearly visible at all times.
Pro Tip: Learn how to connect to potential customers by using your website as a sales too here.
7. Make Sure Your Website is Mobile-Friendly
The vast majority of website building is done on a desktop computer, and because of that it’s shockingly easy to forget about what your site looks like on a mobile device. A lot of recent data suggests that about half of all internet traffic is from a mobile device. So it’s safe to assume that about half of your website visitors will be on their phones. This is why it is so, so, SO important to have your website optimized for mobile.
If you do your web design yourself, make sure the platform you’re using has a good way to optimize specifically for mobile. If you hire out, make sure that whoever you hired is spending just as much time on the mobile version of your site as they are on the normal desktop version.
8. A Detailed FAQs Page
Having an FAQs page will not only help give your potential clients a better experience, but can also save you and your employees time in fielding phone calls or emails about simple yet frequently asked questions. If you've got techs or a sales team, they're sure to come across questions from clients that pop up again and again. Talk to them and let their feedback help you compile a list of the most often asked questions to include on this page.
The FAQs page can also help your website visitors with information to help guide their purchases. In addition to providing more info to sell to potential clients, having a comprehensive FAQs page will also help boost your visibility on Google and other search engines.
Again, your website is one of your most valuable sales tools. Give it the proper time, attention, and resources that you have to make sure it stands out from among the competition. Your potential customers will get a good sense of who you are as a business within the first 30 seconds of landing on your website, so it's important that you leave them with a good impression! Make sure to include these 8 elements on your cleaning business website and you will be set for success.